eBay fee & profit calculator

Work out your eBay.co.uk seller fees — final value, fixed and regulatory — then see the net profit and margin on every sale.

Your sale & costs

What type of seller are you?

We’ve started you on “Business” — private sellers pay no eBay selling fees since Oct 2024.

Business Private

Your profit

Net profit per sale

£0

0% margin

Net sales (ex VAT): £0
Final value fee: £0
Fixed fee (per order): £0
Regulatory fee (0.35%): £0
Promoted listings: £0
International fee: £0
VAT on fees (20%): £0
Total eBay fees: £0
Output VAT to HMRC: £0
Item + postage cost: £0

Talk to an eBay accountant

Estimate only, based on eBay.co.uk's published UK rate card and 2025/26 UK VAT. Final value fees vary by exact sub-category, listing type and shop subscription, and eBay updates them periodically — always confirm in Seller Hub.

eBay’s fees are easy to underestimate: a percentage final value fee on the whole sale (item plus postage), a 30p fixed charge per order, a 0.35% regulatory operating fee, and 20% VAT on top of all of it for business sellers. This calculator stacks them up so you can see the number that matters — what you actually keep.

How eBay UK seller fees work

For business sellers, every eBay.co.uk sale carries a stack of charges. Knowing each one is the difference between a sale that looks profitable and one that quietly isn’t:

Final value fee. A percentage of the total sale — item price plus the postage you charge. Most categories are 12.8% (with a reduced 3% on the portion above £5,000); technology is about 9.9%, watches and jewellery higher.
Fixed fee. A flat 30p added to every order on top of the percentage.
Regulatory operating fee. 0.35% of the total sale, applied to UK business-seller transactions since April 2024.
VAT and promotion. eBay adds 20% VAT to its fees, and Promoted Listings cost an extra ad rate (1–20%) of the item price when they win a click-through sale.

Private sellers & VAT

Two things catch eBay sellers out more than any other — their selling status and VAT.

Private sellers pay nothing. Since October 2024, UK private sellers pay no final value, fixed or regulatory fees (Motors aside) — only optional upgrades and overseas delivery.
When selling becomes a business. Sell regularly to make a profit and HMRC treats you as trading — you may need to register as a business seller and declare the income.
VAT registration. Once taxable turnover tops £90,000 in a rolling 12 months you must register, charge 20% VAT, and can reclaim the VAT on eBay’s fees and your costs.
Output VAT. Registered sellers hand 20% of each sale to HMRC — tick “VAT registered” above and the calculator strips it out so your profit is realistic.

Not sure which side of the line you’re on? Our eBay accountants sort marketplace VAT and trading status for you.

In plain English

The terms, explained

New to this? Here’s what the words on this page actually mean.

Final value fee (FVF): eBay’s main commission, charged as a percentage of the total sale — item price plus the postage you charge. Most categories are 12.8%; technology is lower, watches and jewellery higher.
Fixed per-order fee: A flat 30p added to each order on top of the final value fee (business sellers).
Regulatory operating fee: A 0.35% charge on the total sale amount that eBay applies to UK business-seller transactions.
Promoted listings: An optional advertising fee — your chosen ad rate (1–20%) of the item price, charged only when a buyer clicks your promoted listing and buys.
Private vs business seller: Since October 2024 UK private sellers pay no selling fees (except Motors). Business sellers pay the full fee stack — which is who this calculator is built for.

FAQ

eBay fee & profit calculator — your questions answered

How much are eBay fees in the UK?

For business sellers, most categories cost 12.8% of the total sale (item plus postage) as a final value fee, plus a 30p fixed fee per order and a 0.35% regulatory operating fee — then 20% VAT on top of those fees. On a £20 sale that’s typically around £3.50–£4 before your product cost. Technology categories are lower (about 9.9%), watches and jewellery higher. Enter your figures above for an exact breakdown.

Do private sellers pay eBay fees in the UK?

No. Since October 2024, UK private sellers pay no final value fees, no fixed per-order fee and no regulatory operating fee on standard categories (Motors is the exception). You only pay for optional listing upgrades or for delivering to an overseas address. Switch the “seller type” above to Private to see this.

What is the eBay final value fee?

It’s eBay’s commission on a sale, charged as a percentage of the total amount the buyer pays — the item price plus any postage you charge — with a fixed 30p added per order. The percentage depends on the category; most are 12.8%, with a reduced 3% rate on the portion of a sale above £5,000.

Does eBay charge VAT on its fees?

Yes — eBay adds 20% VAT to its UK business-seller fees. If you’re VAT registered you can reclaim that VAT, so the fee is effectively a net cost. If you’re not registered, the VAT is a real cost you can’t recover. Tick “VAT registered” above and the calculator handles both your output VAT and the reclaim.

What is eBay’s regulatory operating fee?

Introduced in April 2024, it’s a 0.35% charge on the total amount of each sale (item, postage and taxes) that eBay applies to business sellers in the UK and several European markets, to cover the cost of complying with regulations. It’s small but adds to the total, so the calculator includes it.

How do I work out my eBay profit?

Take what the buyer pays, subtract every eBay fee, your product cost, your postage and packaging cost and — if registered — VAT. What’s left is your net profit; divide it by your net (ex-VAT) sale price for the margin. Many sellers find the margin is thinner than expected once the fixed fee, regulatory fee and VAT are included — this tool shows it instantly.

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A calculator gives you a number; we give you a plan to pay less. Explore the services and specialists this relates to:

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